JAI - Profile
JAI Creative Digital Agency, established in 2009, is the founder and coordinator of a multi-brand ecosystem including: TUT Brand, 5ID Software & AI, and Nordic Edu Global. Each brand operates under its own legal entity but is managed according to a shared strategy by the team of Founders, Co-Founders, and the board of directors – aiming towards the goal of integrating creativity, technology, and education.
Overview of JAI Creative Digital Agency
Global Operations
With over 15 years of operation in Vietnam, France, Japan, and Sweden, JAI has become a strategic partner to a variety of international corporations, banks, state organizations, and SME businesses.
Professional Team
The ecosystem currently has 30 official staff members, combined with a network of experts in design, programming, AI, and multi-field communication.
Trusted Partner
JAI is a strategic partner to many international corporations, banks, state organizations, and small and medium-sized enterprises, delivering comprehensive and sustainable solutions.
Featured Clients in the Tourism and Hospitality Sector
Intercontinental Vietnam
Voco Quảng Bình Resort, Yên Spa, Flamingo, Oasis Pool - Comprehensive brand design project for the 5-star resort belonging to IHG group.
Paradise Cruises - Tuần Châu Group
Upgrading the entire digital image and online booking experience for the leading 5-star cruise chain in Ha Long Bay.
High-End Hotel Brands
Phoenix Legend Hạ Long Villas & Hotel, Ambassador Cruises, La Siesta Resort, Hoian Rivertown Hotel, Ngon Villa, C-Central Hotel, Hôtel De L'Amour Tam Đảo, PAO Hotel Sapa, MK Premier.
Featured Clients - International Enterprises & Organizations
JAI has cooperated with many international organizations and large enterprises such as: Aeon Mall Vietnam (Hanoi, Hai Phong, Hue), IMI Norgren (UK), Mazars Vietnam (Mazars Global Network), GPBank, Vinacontrol, HSB - National University, KGM Architecture, Aquapexco, Hyundai Vietnam, Hai Nam Packaging, Hanoi Children's Palace.
AEON MALL
International standard shopping mall chain, providing a premium shopping, dining, and entertainment experience.
MAZARS
Leading audit and management consulting firm, providing in-depth services for large organizations.
NORGEN
Norgren is a world leader in motion and fluid control technology. The company provides special solutions that help customers improve productivity and operational efficiency.
HYUNDAI
World-leading automotive brand, renowned for advanced design and breakthrough technology.
Du Thuyền Ambassador
Provider of luxury cruise services, offering a lavish and premium vacation experience for customers.
PICOMAT
With a spirit of continuous improvement and innovation, Picomat has become a reputable brand for manufacturing and supplying the No. 1 PVC Plastic Board material in Vietnam.
Hotel De L'Amour Tam Đảo
Boutique hotel with a sweet design, offering a romantic and peaceful retreat space for visitors.
Paradise Cruise Ha Long
Luxury cruise service in Ha Long Bay.
Lapaz Resort
High-end resort with green spaces.
Café Terrace
Coffee shop chain with unique spaces.
TUT Brand - Youthful Innovation, Startup Brand
HealthSK
Healthcare platform with modern, user-friendly interface design and integrated AI technology for personal health tracking.
K-EDU
Domestic educational unit with a youthful, dynamic brand identity system suitable for students and university learners.
VOCO Quảng Bình Resort
A premium brand within the Intercontinental chain with a unique positioning, aiming for a "Reliably Different" experience for customers.
5ID Software & AI Solution - Digital Transformation & AI
Providing AI Solutions
AI system for data analysis, automating audit processes, and document processing.
AI-Powered Task Management
HR and organizational data platform with performance analysis and evaluation capabilities.
Automated Profile Management
Integration of internal AI software for study abroad application management, automating consultation processes.
Nordic Edu Global - International Education & Nordic Study Abroad
Representative of Swedish Universities
Direct connection with leading universities
Comprehensive study abroad consultation
Support for applications, visas, and residency
International standard education
Study opportunities in Nordic countries
Nordic Edu Global is a bridge helping Vietnamese students access the international standard Nordic education system. With a team of professional consultants operating in both Vietnam and Sweden, Nordic Edu provides comprehensive consultation services from choosing schools and majors to residency support.
The Core Values of the JAI Ecosystem
Innovation with AI
Integrating technology into every solution
Simplicity - Integration - Versatility
Consistent experience, flexible models
Strategy & Long-term Partnership
The foundation for sustainable business development
The JAI ecosystem not only provides simple design and technology solutions but also focuses on building long-term strategic partnerships. We believe that design is not just aesthetics, but the foundation for the sustainable development of the enterprise.
Integrated Governance Model - Multi-Brand Linkage Strategy
The JAI ecosystem is structured as a "soft conglomerate" model combined with a strategic alliance. Each brand operates under a separate legal entity, with an independent operational system, but shares core platforms for strategy, resources, and executive management.
Vision - Mission - Core Values
Vision (Vision)
To become the leading creative - technology - education ecosystem in Southeast Asia and Nordic regions, pioneering the integration of design thinking, AI technology, and digital transformation to promote sustainable growth.
Mission (Mission)
To build a comprehensive solution system ranging from brand creation, technology platforms, to educational strategies, based on the philosophy of minimalism - integration - flexibility, aiming for long-term partnership with each customer and the professional community.
Core Values (Core Values)
AI-Integrated Creativity, Minimalism - Versatility, Strategy-Driven, Long-Term Partnership, Multi-Disciplinary Linkage.
Business Model & Revenue Logic
JAI Creative
Brand design & platform services
Revenue: Full-package projects (branding, profile, website), B2B contracts
TUT Brand
Young creative studio - serving SMEs, startups
Revenue: Logo design packages - website - short training courses - workshops
5ID Software & AI
SaaS technology products & internal AI
Revenue: Software licensing, management platform, integrated API
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Nordic Edu Global
Education consulting & international study abroad connection
Revenue: Profile consultation fees - scholarships - school partnerships - settlement support
Integrated Revenue Logic
Phase 1: Market Leadership
JAI & TUT acquire customers through branding / design / website projects → subsequently refer them to Nordic & 5ID when customers require expansion.
Phase 2: Service Crossover
5ID provides an internal platform for TUT/Nordic to trial & demo to customers - increasing credibility and promoting technology package purchases.
Phase 3: Scale-up
The ecosystem operates as a platform-as-a-service model - customers utilize multiple sub-systems in a chain, increasing lifetime value and conversion.
Supplemental Revenue Streams
Website Maintenance & Care Services
JAI and TUT provide periodic website maintenance, updates, and care services, ensuring clients' websites always operate smoothly and securely.
Creative Workshops & Short-term Training
TUT organizes creative workshops and short-term training courses on design, branding, and the application of AI in content creation.
Management System Implementation
5ID provides implementation services for management systems such as CRM, LMS, CMS, and Booking for businesses and organizations.
Visa, Study Abroad, and Immigration Consulting
Nordic Edu Global provides consulting services for visas, study abroad, and settlement in Nordic countries for Vietnamese students.
Intercontinental Vietnam
Voco Quảng Bình Resort
Voco Quảng Bình Resort
Challenge
Launching a new 5-star hotel brand within the IHG ecosystem in Vietnam, requiring a unique identity & communication system while maintaining the global spirit of "Reliably Different".
Solution
JAI was responsible for the entire initial brand design and communication: from brand concept, logo design, spa - F&B visuals, internal communication system to digital promotional content. TUT Brand supported the youthful visual concept, suitable for Millennial and Gen Z customer segments.
Impact
Positioning the first Voco brand in Vietnam with a distinct image. Contributing to a successful launch campaign and making a mark in the high-end hospitality sector.
Paradise Cruises
Tuần Châu Group
Tuần Châu Group
Challenge
Upgrading the entire digital presence and online booking experience for the 5-star cruise chain—a major brand that had not yet optimized its digital journey.
Solution
JAI implemented a new website integrating a booking system, CRM, CMS, and multi-language support. 5ID collaborated to pilot an AI module tracking booking data and customer behavior.
Impact
Increased online conversion speed. Significantly improved search index and increased time spent on the website by >30%.
Mazars Vietnam - International Audit
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Challenge
The international organization required designing internal communication materials & campaign visuals with global consistency, complying with the Mazars Group (France) identity.
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Solution
JAI was responsible for creative design, layout, and digital graphics for campaigns in Vietnam—ensuring compliance with international standards while remaining flexible for the local market.
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Impact
Saved time on internal design processing. Enhanced Mazars' recognition in Vietnam with professional visual language.
Norgren Ltd
Bringing together IMI Norgren, IMI Bimba, and IMI Bahr
40%
Reduced Processing Time
Over 40% reduction in internal information processing time thanks to AI solutions
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AI Modules
FAQs.TUT, NoteMeeting, and Product AI successfully deployed
100%
Offline Operation
The system operates entirely in an offline environment, ensuring security
5ID successfully deployed AI modules for text processing, automated PDF data retrieval & internal meeting scheduling for the State Audit Office and Norgen company. These solutions operate in an offline, cloud-independent environment, ensuring high security for state organizations and diplomatic agencies.
Hôtel De L'Amour - Tam Đảo
Root Brand Strategy
Naming the brand, building the core story about "Love & Architect" as the foundation for the entire hotel operation philosophy.
Visual Creation & Identity Design
Logo, colors, visual language synchronized from signage, POSM to room design, creating a comprehensive brand experience.
Brand Architecture Thinking
Supporting interior design direction, landscape, and shaping the relationship between architecture & customer experience.
Building the Marketing Story
Creating communication scripts, core messages, and the initial content marketing system for the hotel.
Xcellent Group - PICOMAT Group
Chain Brand Strategy
Developing the brand name idea "X" as the linking core
Brand Positioning System
Specific positioning for each branch based on characteristics and target audience
System-wide Identity Design
Logo, POSM, uniform interior-exterior identity for the entire chain
JAI helped PICOMAT - a corporation listed on the stock exchange - expand into the hotel, resort, and F&B service sectors with the brand system XHotel, XCell, XRoom, XTea, XCellent. The project created a modern, synchronized, and easily scalable chain brand system.
AEON MALL Vietnam
Mascot HaDo - AEON Mall Hà Đông
Unique mascot design featuring characteristic cultural elements of Hà Đông, creating a distinctive highlight for the shopping center.
AEON Mall Huế grand opening design
Publication design imbued with the distinctive identity of the ancient capital, featuring imperial cultural elements, traditional colors, and patterns of Huế.
Aeonmall Hải Phòng
Design reflecting the characteristics of the port city with maritime and nautical elements, fostering closeness with the local community.
Core Services - JAI Creative Digital Agency
Brand Strategy
Positioning consultation and long-term brand strategy development
Identity Design
Logo, guidelines, POSM, office stationery, internal documents
Premium Publications
Company profile, brochure, menu, communication materials
Website & Digital
Corporate websites, e-commerce, digital content
Content Production
Photography, videography, visual content production
Implementation Strengths - JAI Creative Digital Agency
All-in-One Branding for the Hospitality Industry
Hotels, corporations, cruise ships, and banks with comprehensive brand solutions from strategy to implementation.
Synchronized Implementation
From idea to practical application (printing, interior design, space, online) with high consistency.
Strategic-Level Creative Team
Personnel capable of handling large projects, possessing deep understanding of the market and design trends.
Core Services - TUT Brand
TUT Brand is a young creative studio specializing in logo design and visual identity systems for SMEs and startups. Furthermore, TUT Brand provides professional website design, organizes short-term workshops and courses on design, creativity, and applied AI, and develops content design for social media platforms such as Instagram, TikTok, and overall digital branding.
Deployment Strengths - TUT Brand
Youthful Brand Positioning
Approachable and inspiring to young customers
Rapid Execution
Meeting the urgent needs of startups and small businesses
Modern Design Language
Keeping up with the latest global design trends
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Educational Partnerships
Creative internal training for organizations and businesses
Core Services & Products - 5ID Software & AI Solution
FAQs.TUT
Automated Q&A processing and knowledge management system, helping businesses optimize customer care processes and internal information management.
Task.TUT
Smart task decomposition and personnel evaluation tool, supporting project management and monitoring team performance.
News.TUT
Automated article writing & internal communication solution, helping businesses save time and resources in content production.
QR Ticket & Booking
Smart reservation and electronic ticket management system for hotels, events, and activities requiring access control.
NoteMeeting
Automated meeting note-taking, analysis, and task assignment tool, helping to optimize meeting effectiveness and subsequent task tracking.
System Integration
API / CRM / CMS / ERP / LMS integration services tailored to the specific requirements of each business and organization.
Deployment Strengths - 5ID Software & AI Solution
Specialized AI Development Team
Personnel with high expertise in AI and software development, capable of building customized solutions.
Flexible Operation
Products can operate independently or integrate with the client's existing ecosystem.
High-Security Offline System
Solution operates independently of the cloud, suitable for government agencies and organizations requiring high security.
Main Services - Nordic Edu Global
Nordic Study Abroad Consulting
Nordic Edu Global specializes in consulting on scholarships, career orientation, and selecting suitable schools in Nordic countries such as Sweden, Norway, Finland, and Denmark.
- Search for suitable scholarships
- Career orientation based on trends
- Consulting on university selection
Application & Settlement Support
Nordic Edu Global's team of experts provides detailed guidance on applications, visa procedures, and issues related to residency and settlement in Nordic countries.
- Guidance on preparing study abroad applications
- Support with student visa procedures
- Consulting on residency and settlement
Direct Connection & Support
Nordic Edu Global provides services to connect directly with universities and support students in the study abroad country.
- Connection with university representatives
- On-site support service
- Study abroad student community
Implementation Strengths - Nordic Edu Global
International Consulting Team
Operating in both Vietnam and Sweden, providing multi-dimensional insights and updated information from both sides.
In-depth Understanding of Nordic Education
Firm grasp of the education system, admission requirements, and career opportunities in Nordic countries.
Profile Management Technology
Leveraging 5ID's AI platform to efficiently manage student profiles and assess student capabilities.
Key Technologies in the JAI Ecosystem
Project Implementation Methodology: JAI 6-Step Agile Model
Discovery & Audit
Analyze requirements, user behavior, and audit existing systems (if any) to clearly understand needs and challenges.
Concept & Strategy
Develop an overall strategy: brand - technology - experience, creating a solid foundation for the project.
Design Sprint
Rapid UX/UI interface design, creative concept & communication resources for idea validation.
Build & Test
Program functionality, test security, speed, and compatibility across various platforms and devices.
Deploy & Onboard
Deployment in the live environment, handover - usage training - technical support for the operational team.
Monitor & Optimize
Track performance - update AI - provide long-term operational support, ensuring the system always runs optimally.
Outstanding Advantages in Project Implementation
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Comprehensive Architectural Design
Ability to custom design the entire technical architecture, from branding to AI infrastructure, creating a synchronized and consistent solution.
Secure Internal AI Deployment
Cloud-free AI system – secure for government or educational organizations, meeting strict information security requirements.
Optimized Development Speed
1-3 weeks for MVP, 1-2 months for the complete system, helping clients quickly bring products to market.
Senior Leadership Team
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Trần Nam Trang
Founder & CEO - JAI Creative
Responsibilities: Ecosystem strategy, branding, multi-disciplinary creative thinking
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Phan Thu Hằng
Co-Founder - General Manager - Ecosystem
Responsibilities: Campaign operations, project implementation, resource management
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Trần Minh Anh
Creative Director - 5ID Project & brands
Responsibilities: Creative strategy, connecting visuals - product - technology
Senior Leadership Team (Cont.)
Nguyễn Ngọc Hưng
Project Director - TUT Brand
Responsibilities: Management of youth brand implementation, creative products & specialized training
Nguyễn Minh Thu
Executive Director - TUT Brand
Ecosystem Financial Director
Responsibilities: Financial operations management, TUT implementation strategy
Personnel Network and Affiliated Experts
30+
Official Staff
Spanning fields: design, programming, content, communication, educational consulting
4
Operating Countries
International freelancers and collaborating experts in Japan, France, Sweden, and Vietnam
1
In-house AI Team
Independently developing language processing systems, data analysis, and intelligent chatbots
Operational philosophy: "Management is not control, but ecosystem creation so that the best people can thrive in the most effective environment." The JAI team focuses on system administration - goal synchronization - and subsidiary brand linkage to create an open structure, ready to scale according to the market or partners.
Legal Information - Coordinating Entity of the Ecosystem
Company Information
Legal Entity Name: Công ty Cổ phần Tư vấn, Giải pháp, Thương mại và Dịch vụ 9999
Trade Name: JAI Creative Digital Agency
Tax Code: 0107020062
Date of Establishment: 14/10/2015
Address and Contact
Head Office Address: Số 16, ngõ 72 Dương Quảng Hàm, phường Quan Hoa, quận Cầu Giấy, Hà Nội
Website: www.jai.vn
Contact Email: info@jai.vn
Hotline: (+84) 587 22 88 66
Subsidiary Legal Entities of the Ecosystem
Why Choose the JAI Ecosystem?
Integrated Solution
Combining creativity, technology, and education in a synchronized ecosystem, providing comprehensive solutions for businesses.
Multi-Domain Expertise
A team of experts with deep experience in multiple fields, from brand design to AI and international education.
Long-Term Partnership
Not just a service provider but also a strategic partner, accompanying the sustainable development of businesses.
International Vision
Operating in multiple countries with a multi-cultural perspective, providing solutions aligned with global trends.
Client Engagement Process
Initial Consultation
Meeting, discussing, and clearly understanding the client's needs, objectives, and challenges.
Proposal & Contract
Developing a detailed proposal, agreeing on the scope of work, and signing the contract.
Project Implementation
Applying the JAI 6-Step Agile Model process to execute the project effectively.
Handover & Support
Handing over the complete product, providing user training, and technical support.
Evaluation & Optimization
Monitoring performance, gathering feedback, and continuously improving to achieve the best results.
Our Commitment
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Exceptional Quality
Products and services meet international standards
Timely Delivery
Respecting customer deadlines and commitments
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Data Security
Ensuring absolute data safety
Dedicated Service
Putting customer interests first
At JAI, we not only provide services but also build partnerships based on trust and respect. Every project is executed with the utmost dedication and professionalism, ensuring real value delivery to our clients. We are committed to accompanying the sustainable development of businesses and organizations.
Contact Us
Head Office
466 Hoàng Hoa Thám, Ba Đình, Hà Nội
Hotline: (+84) 58 722 88 66
Email: info@jai.vn
Website: www.jai.vn
Connect With Us
Follow us on social media platforms for the latest updates on projects, events, and design - technology trends.
Photography